Starting with Iron Man in 2008, the logo was given an 'enhanced' look, and more animation was added: For films produced by Marvel Studios, a line draws itself underneath the logo, which then splits into another line and the word 'STUDIOS' spreads out.

This is because the latters are shot in 2.39:1 scope.

On 4:3 prints of films from 2004 onward, starting with Spider-Man 2, the logo zooms out to a much farther distance than usual, revealing more of the Marvel comic book pages flipping downward.

Marvel video games even use this variant.

A short/sped-up version of this logo was seen at the end of MTV's Spider Man: The New Animated Series from 2003.

In addition, again depending on whichever character(s) are shown, the background is sometimes a different color other than red (i.e., on Hulk, the background is green, and on the Fantastic Four movies, the background is blue).

Sometimes, the comic pages shown in the logo are customized for whichever Marvel character(s) is/are shown, such as Hulk, Fantastic Four, and The Punisher (a la Hanna-Barbera's All-Stars logo).

Trivia: This logo was made by Prologue Studios & Imaginary Forces. As the background is finished, 'MARVEL' continues to zoom away as the logo fades out. As the panels fade into a simple red gradient background, the 'MARVEL' logo fades into a solid white color. 'MARVEL', now in its current logotype, zooms out, fading in as a black outline. Logo: On a red-filtered background, we see a series of Marvel comic book panels flipping downward second by second like a flipbook. Nicknames: 'The Flipbook', 'The Zoom Out' Ironically, Disney already had the rights to the Marvel Productions library due to their acquisition of Fox Family Worldwide eight years before the purchase.

However, due to grandfathered contracts, Fox still retained their X-Men and Fantastic Four film licenses, until when Disney announced its purchase of Fox in 2017 where the rights returned to Disney/Marvel, while they did a deal with Sony to regain control of Spider-Man in 2015 while the rest of the characters' licenses lapsed and reverted back to Disney. On August 31, 2009, The Walt Disney Company acquired Marvel the transaction was finalized on December 31.

Marvel would eventually license their properties to other studios, such as Warner Bros./New Line Cinema (for Blade), Universal Studios (for The Incredible Hulk), 20th Century Fox (for X-Men, Daredevil, Elektra, and Fantastic Four), Paramount Pictures (for Iron Man and The Avengers), Columbia Pictures/Sony Pictures Entertainment (for Spider-Man, Ghost Rider and Venom), and the mini-major studio Lionsgate Films (for The Punisher) for films and television. This incarnation of Marvel was founded in 1996, when Marvel signed an agreement with 20th Century Fox to bring some of their properties to the big screen.

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